Multicultural Marketing and Communication Expertise
is a multicultural communication and marketing company
offering a new generation of cost effective and creative
communication solutions. eTranslate provides a “one-stop
shop” catering your market research, strategic
planning, development of multilingual materials, translation
Established in 1994, eTranslate has transformed from
a communication and translation firm into a power house
of multicultural communication and marketing talents.
We are a team of 20 professionals representing a unique
fusion of visual communication, cultural marketing,
language specialists and IT consultants. We maintain
a large network of marketing professionals, researcher,
cultural specialist, translators and online IT experts.
We cover over 120 languages across over 80 cultures.
eTranslate extensive experience working with local,
state and federal government agencies. These included:
Centrelink, Department of Health and Aging, Department
of Education and Youth Affair, Commonwealth Ombudsman,
DIMIA, National Food Authority, Sydney Olympics Coordination
Authority, Medibank, Telstra, NSW Ombudsman, City of
Brisbane and many others
Our innovations have won a number of Multicultural
Marketing Awards 1999 (Export), 2000 (Technology), 2001
(Advertising), 2002 Finalist, 2003 Finalist, 2004 (Technology).
Multicultural Communication Projects
of work we performed
eTranslate developed and implemented
a communication campaign targeting 11 communities to create
awareness about their privacy rights.
The campaign involved developing a communication strategy,
multilingual materials development, ethnic press advertising,
material distribution to community networks, event launch
by the Commissioner and obtaining community survey on their
understanding o their privacy rights.
|Development of the 11 language Web sites
Conducted a community partnering campaign targeting
Attached is an awareness poster
|World Society for
Protection of Animals
eTranslate was commissioned
by WSPA to research on Australia Chinese community’s
demand for bear bile products and implement a campaign targeting
Chinese and highlighting the cruelty of bear farming and to
encourage them to use alternative medicine.
Research included online survey, focus group survey, telephone
survey and mystery shopping at Traditional Chinese medicine
The campaign involved ethnic press advertising, Web site
translation, production of video ads, radio ads, and coordination
of interviews by ethnic radios, public relations activities
and training. We also held campaign launches in community
events to create awareness
Development of a Campaign Web site
Development of a Mobile site
TVC Ad Development (for ethnic videos and cinema)
use Quick time to view
Radio Ad development
Multilingual feedback form – capable of taking
feedback and survey
|City of Darebin
eTranslate is the preferred supplier providing
on-going multicultural communication advice into. Community,
Planning and Advocacy Governance and Community Building Facility
Planning Diversity and Reconciliation Access and Equity. Disability
Social Policy Development Community Development (Community
Grant Program). Ongoing development of multilingual materials.
Darebin Office Web site
|City of Hornsby
eTranslate was involved in the research and development
of Hornsby Multicultural Policy and Action
Activities include research and focus group studies to determine
the needs of the local communities, the barriers when accessing
Develop a multicultural policy and action plan which was
then integrated into the council’s overall social plan.
|Department of Health
and Aged Care
Develop strategy for using the multicultural
Internet to create cost effective awareness campaign on bowel
cancer targeting 18 communities
It was DHA very first attempt and successful attempt in using
the multicultural Internet targeting the communities. Lessons
learnt were incorporated into other DHA project.
> return to top
All works are performed by NAATI
accredited translators and under-go a 3 point check quality
|Client – Project
|Department of Immigration and Multicultural
and Indigenous Affairs
Projects: A three year contract
to translate and update of 60,000 words Migration Settlement
Information Tool Kit, full of rules and regulations into 21
Albanian, Amharic, Arabic, Bosnian, Burmese, Chinese - Simplified,
Chinese - Traditional, Croatian, Dari, Indonesian, Khmer,
Korean, Persian, Russian, Serbian, Somali, Spanish, Tagalog,
Thai, Turkish, Vietnamese
All used NAATI accredited translators. Recently, eTranslate
has deployed a system called ASIKUT which automates the translate
and update processes and reduce turnaround time by 35%.
Migration Settlement Information
Tool Kit in 21 languages:
|Australian Education International
Languages covered: Chinese Simplified, Chinese Traditional,
Japanese, Indonesian, Thai, Spanish, Korean, Arabic, Vietnamese,
is Qantas Sole Supplier for Web site translation services
in 22 language. Using eTranslate automated system, eTranslate
is able to deliver daily translation updates on the Web site
in HTML format within 4 – 8 hours turnaround time.
|Qantas World Wide site
Translation and localisation of a range commercial, financial
and investment product information and publications.
Languages covered: German, Italian, Spanish, French, Japanese,
Chinese Traditional, Chinese Simplified.
of a unique glossary of marine animal and their names used
in the cultural communities. For example – the fish
snapper is called differently by various cultures.
Brochure translation, DTP and advice on how to disseminate
the materials to different cultural groups.
Languages covered: Traditional Chinese, Arabic, Vietnamese,
Simplified Chinese, Greek, Turkish, Spanish, Russian, Korean,
Serbian, Italian, Japanese, Farsi, Samoan or Tongan.
> return to top